One in a series of writing tips.
I usually wouldn’t extol Google Maps as a model of fine writing. It’s a tool. But an example for writers?
Yes. Stick with me.
I admit, Google Maps is terse and humorless. It lacks poetry. It won’t deliver deep thoughts. It has never met memorable prose.
But it does have words, to read or hear, and they guide users through turns with instructions that are models of clarity.
Turn left onto W/Perkins Rd.
Like Google Maps for drivers, writers must tell readers where text will go next – or risk confusing, and losing, them.
Topic sentences do that job. They mark changes in direction by announcing the start of subsections or introducing thoughts or themes to be developed further.
“Reader, we’re turning now”: Proponents of the legislation say …
“OK, we’re turning again”: Opponents counter that …
“And again”: For now, advocates and lobbyists are vying for lawmakers’ attention by …
Don’t leave readers guessing. Tell them where you’re going before going there – like Google Maps.
Craft crisp and focused topic sentences.
Then do what Google Maps can’t do.
Layer in your memorable prose.
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