Words for burning stuff have different levels of bad, as our president suggested in an interview Sunday with Fox News.
The president seemed to tell interviewer Chris Wallace that coronavirus “flames” are worse than “embers” but better than “fire.”
Now 30-Second Read has obtained the White House communications guide to stuff-is-burning metaphors:
Embers. Mostly what we see now, including in the more than 30 states with rising case numbers.
Campfire. Campfires have flames before shrinking to embers.
Flare-up. Unexpected, but manageable.
Flames. Worse than embers, so use when case increases make “embers” spin implausible.
Blaze. Fake news loves it. Avoid.
Forest fire. Trees don’t get covid-19, so avoid except to slam Democrats who fail to rake.
Fire. An overstatement, as POTUS clarified in the Fox News interview. Avoid.
Wildfire. The condition in the Oval Office after Fauci the Alarmist contradicts POTUS – again.
Conflagration. Super bad. Also unnecessary. The virus will disappear, as POTUS predicted when the U.S. had 15 cases.
Inferno. Use for protests in cities with Democrat mayors. Examples: Portland, Oregon, and Chicago.
Hellfire. Nov. 4 if we lose.
