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Two words

I’m sorry.

Two words. Two powerful words. Two words too often not said – or too often uttered in ways better left unsaid.

Prompting today’s reverie was my own recent behavior and the need to have said …

I’m sorry.

News organization editors – self-aware ones – learn the power of apology. I know. I was one for years. An editor’s public apology after a real fumble is simply right.

Own the problem. Fix the problem. Say: I’m sorry.

What works professionally also applies personally. I know. I’ve been a flawed human for years, as I was reminded this week – a qualification as good as any for offering apology rules to live by. Here they are.

Apologize in person. No emails, texts or Twitter DM’s.

Be authentic.

Own missteps without deflecting a portion of blame.

Do not engage in fake apologies, like “I’m sorry you were offended.”

Apologize without expectations, even of hearing “thank you.” The previous status quo may be lost.

Say the words “I’m sorry.” Just say them.

Oh, if only I hadn’t needed these rules. Or won’t again.

I’m sorry.


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How to say ‘I’m sorry’

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