We call ’em as we see ’em at 30-Second Read. We’re calling this one a sacrilege.

Last week, our Twitter stream – normally a Category 5 hurricane of sarcastic, rude, tawdry, nasty, mean, tasteless and time-wasting unreasonableness – took a turn for the worse.

Into Twitter’s cesspool came a screen grab of a text message exchange showing a photo of a sidewalk sign flacking a restaurant. At the top, beside the restaurant’s name, were a Mardi Gras hat and the words “New Orleans Specialties, Chicken & Seafood.”

Below that appeared the words “Philly Cheesesteak Combo” and an image of a sandwich. The sandwich – a mess of beef, onions, peppers, hoagie bun and grease – dominated the sign.

The juxtaposition of “New Orleans Specialties” and sandwich was dodgy marketing at best. What came next, from a tweeter named Marylee, was worse: “Famous Nola philly cheese steaks.”

The sign besmirched a sidewalk in San Francisco, according to 30-Second Read’s intrepid Googling.

Marylee, sadly, has roots in Louisiana. She ought to know better.

And Louisiana deserves better. It should expect more from the shrimp po-boy diaspora.