A sign at the local flea market proclaims that particular booth offers “World Famous Homemade Bread Pudding.” Pardon me, but aren’t those concepts somewhat incongruous?
I don’t think there’s a lack of truth in advertising regarding KFC restaurant signage declaring it’s home to “World Famous Chicken,” since they sell their fried fowl very nearly worldwide. Yet for many little local business newbies, their desire to become “world famous” seems sufficient legitimacy for using that grandiose phrase.
It’s like the old advertising gimmick “new and improved.” Before it became completely overused in the 1960s and 1970s, we bought it. Then we all figured out what “new and improved” really meant.
We now know it was primarily a description of how the packaging had changed. It had been brightened in color, with a modernized logo and perhaps a subtly altered font. The contents might have extra fragrance or more salt, yet the biggest change was actually streamlining the package. They had made it smaller, lighter, giving you less quantity for the same price.
New and improved world famous homemade bread pudding, anyone?
