If your first inclination when you add a new LinkedIn connection is to send a solicitation, do yourself a favor. Think again.
This is social marketing 101. Your emphasis should not be solicitation. You should respond to need and allow your connection to know you’re able to help.
Publish content that allows people to get to know you. Talk about what you do. Let people know what you need.
Support others as you want them to support you.
Connections do not have value if you fail to establish and nurture relationships.
If you want social media marketing to pay off for you, keep in mind that the time and effort you put in to it determine what you get out of it.
If you publish a post and believe that you’ve competed the job, you’re wrong. Successful social media marketing is the result of a dialogue, not a monologue.
The comment section is not the place to solicit business. Unless your connections had specifically asked who can help with whatever they need.
Think we and us, not I and me.
